Tag Archives: surveys

Schoolboy errors in research design, part 2

In designing a data collection instrument one needs to consider how one is going to record the data. This involves some very basic considerations, for example, in the case of interviews one needs to consider whether one is going to … Continue reading

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Schoolboy errors in research design, part 1

Reliability is an important concern in research design it involves ensuring that your research measures what you want it to measure. This may be affected by a number of things including reactivity which is the tendency of research participants to … Continue reading

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The Conservative Party and immigration: a lesson in bad survey design

For some years as part of our undergraduate research methods teaching we have provided students with a mock-questionnaire which has been deliberately designed to enable them to identify the various potential flaws in survey design, and it is hoped, avoid them when they come … Continue reading

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